Red Paddle Co started in 2008 as a germ of an idea. Paddleboarding was just getting going, and they had this crazy idea that it could be made better with inflatable boards. People doubted they could make the boards stiff enough to get the kind of performance you’d expect from a hard board. Over time, they’ve dispelled the doubts, and those people have come round. They’ve been quite nice about it, really.

From the beginning Red’s had a two-fold mantra:

We believe riding an inflatable board shouldn’t be a compromise.
We make boards that deliver an authentic paddleboarding experience.